Observing Fair Trade Month, and why it means not taking the short-cuts

October marks National Fair Trade Month in the United States: a month dedicated to raising awareness of the importance of fair trade, and the promotion of buying and using socially and commercially responsible products. Despite the term’s ubiquity, its full meaning still eludes most of us, with the numerous fair trade entities adding to the confusion. What makes Fair Trade so complicated, and what does Fair Trade mean to Grow Ahead?

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