Webinar | Boost Your Social and Environmental Impact by Supporting Small-Scale Farmers


WHEN: 1-2pm EST, February 7, 2018

OVERVIEW: New market research shows that consumers are increasingly willing to pay more to support brands that demonstrate environmentally and socially responsible business practices. Brands can do a number of things to boost their social and environmental impact, including supporting small-scale farmers in their value network. According to a recent report, investments in small-scale sustainable agriculture is the most efficient way to reduce hunger and poverty. Despite these facts, only a small portion government and development support goes to agriculture. How can businesses support small-scale sustainable agriculture and benefit from boosted social and environmental impact? What are businesses doing to support the small-scale farmers in their supply networks?



Eric J. Pierce is a strategic marketing and market research professional who brings business management experience and consumer behavior perspectives to his work. At The New Hope Network Eric and his colleagues and sit at the forefront of the Natural Products industry, well positioned to identify the cultural forces and trends creating opportunity in this exciting and evolving marketplace. Together we help companies large and small identify, prioritize and take advantage of opportunities in the evolving food economy.

Alexandra Groome is Program Coordinator at Grow Ahead, an online lending and funding platform geared towards supporting small-scale farmers address the challenge of climate change in their communities. She has spent the past five years working in sustainable development in the nonprofit sector. Alex is inspired by initiatives that build climate resilience, regenerate local economies and restore ecosystems. She is also co-founder of Regeneration Canada.

Gretchen Grani is the Regeneration & Sustainability Cebadora at Guayaki. She has directed sustainability and corporate giving for natural food companies for 6 years. Prior experience includes volunteering at Napa wineries, managing an environmental conservation nonprofit, environmental consulting, and ecopsychology. Gretchen is an advocate for personal and ecological regeneration as a solution to reversing climate change.


  • Introductions (5 minutes)
  • Eric Pierce, New Hope Network: Regenerative Agriculture: The Brand Opportunity (15-18 minutes)
  • Alex Groome, Grow Ahead: Crowdfunding for Climate Resilience (10 minutes)
  • Gretchen Grani, Guayaki: Guayaki’s Yerba Mate Regenerates the Rainforest and Indigenous Peoples’ Livelihoods (15-18 minutes)
  • Q&A (10 minutes)


Grow Ahead
New Hope Network
Regeneration Canada