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Reforestation and Revitalizing Coffee Production in Peru


Nestled in the heart of the mountainous Andean Páramos region of Peru, there are 182 families who entirely depend on coffee cultivation for their livelihood. Unfortunately, coffee rust – a fungus also known as “La Roya” — has devastated the coffee trees of 64 of these families, leading to catastrophic economic losses.

Grow Ahead has teamed up with Peruvian Cooperativa Norandino to support the families affected by “La Roya” blight through a farmer-driven agroforestry program. The program is geared towards revitalizing their coffee production, as well as supporting the conservation and reforestation of the local ecosystem.

Farmers need support and investment to transition to a resilient, regenerative future.

That's where you can help.

Tackle climate change. Revitalize livelihoods. Regenerate land. Boost local food security. Plant a tree today for just $1.

$35,661 of $46,700 raised
Plus an additional to cover gateway fees.
Personal Info

In order to make an offline donation we ask that you please follow these instructions:

  1. Make a check payable to "Grow Ahead"
  2. On the memo line of the check, please indicate that the donation is for "Grow Ahead"
  3. Please mail your check to:

Grow Ahead
PO Box 86104
Portland, OR 97286

All contributions will be gratefully acknowledged and are tax deductible.


Donation Total: $50

{amount} donation plus {fee_amount} to help cover fees.



What are the goals of the project?

  • 135,000 coffee seedlings of a variety naturally resistant to “La Roya” will be cultivated and planted on 30 hectares
  • 69,000 native tree seedlings will be cultivated in the first year for the reforestation of an additional 55 hectares
  • Three community associations will be created to monitor ecosystem health and to support with education and capacity-building around conservation and fair carbon certification

What will the budget cover?

Tree planting is about more than just trees. This budget covers technical assistance for the management and implementation of the project, production and installation of coffee seedlings, production and installation of native forest seedlings, installation of nurseries, Fair Carbon Certification and the creation of two community associations for conservation.

Does $1 really equal 1 tree?

$1 includes the cost of growing a tree at a nursery, transportation, material, ongoing maintenance, and operating costs (as outlined above).

Can you tell me more about Norandino?

Norandino is a fair trade organic cooperative made up of over 7,000 small producer families of cacao, café, panela, and fruit in coastal, highland, and jungle regions in northern Peru, including Piura, Tumbes, Amazonas, Lambayeque, Cajamarca, and San Martín. They support small producers by providing storage services, processing and transformation, logistics, consultancy, and exportation and promotion of products. Norandino's aim is to enact these services with transparency and competitiveness in hopes to contribute to the strengthening of our partners, the promotion of regional development, and the improvement of the quality of life for our small farmers.

For more answers, please visit Grow Ahead’s FAQ.