Reforestation and Revitalizing Coffee Production in Peru


Personalized Peer-to-Peer Campaign


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What are the goals of the project?

  • 135,000 coffee seedlings of a variety naturally resistant to “La Roya” will be cultivated and planted on 30 hectares
  • 69,000 native tree seedlings will be cultivated in the first year for the reforestation of an additional 55 hectares
  • Three community associations will be created to monitor ecosystem health and to support with education and capacity-building around conservation and fair carbon certification

What will the budget cover?

Tree planting is about more than just trees. This budget covers technical assistance for the management and implementation of the project, production and installation of coffee seedlings, production and installation of native forest seedlings, installation of nurseries, Fair Carbon Certification and the creation of two community associations for conservation.

Does $1 really equal 1 tree?

$1 includes the cost of growing a tree at a nursery, transportation, material, ongoing maintenance, and operating costs (as outlined above).

Can you tell me more about Norandino?

Norandino is a fair trade organic cooperative made up of over 7,000 small producer families of cacao, café, panela, and fruit in coastal, highland, and jungle regions in northern Peru, including Piura, Tumbes, Amazonas, Lambayeque, Cajamarca, and San Martín. They support small producers by providing storage services, processing and transformation, logistics, consultancy, and exportation and promotion of products. Norandino's aim is to enact these services with transparency and competitiveness in hopes to contribute to the strengthening of our partners, the promotion of regional development, and the improvement of the quality of life for our small farmers.

For more answers, please visit Grow Ahead’s FAQ.